---
title: Rebrand Announcement
description: "We're excited to officially announce our name change to Veery Capital!\n\nThe decision to rebrand from Blue Rock Avenue One to Veery Capital was not one we made overnight. Over the past few years, our company has evolved and grown in exciting ways. We want our brand to reflect those changes and to celebrate where we’ve been and what our future holds for clients like you. "
image: https://blog.veerycapital.com/hubfs/LI%20Cover%20photo%20EDITED.jpg
---

[![Veery_Logo_Digital_Full-Color_Copper-2](https://blog.veerycapital.com/hs-fs/hubfs/Veery_Logo_Digital_Full-Color_Copper-2.png?width=220&height=96&name=Veery_Logo_Digital_Full-Color_Copper-2.png "Veery_Logo_Digital_Full-Color_Copper-2")](https://veerycapital.com)

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# Rebrand Announcement

 November 23, 2021

![Veery_Logo_Digital_Full-Color_Copper-2](https://blog.veerycapital.com/hs-fs/hubfs/Veery_Logo_Digital_Full-Color_Copper-2.png?width=515&name=Veery_Logo_Digital_Full-Color_Copper-2.png)

We're excited to officially announce our name change to Veery Capital!

The decision to rebrand from Blue Rock Avenue One to Veery Capital was not one we made overnight. Over the past few years, our company has evolved and grown in exciting ways. We want our brand to reflect those changes and to celebrate where we’ve been and what our future holds for clients like you. 

[![CONTINUE READING](https://no-cache.hubspot.com/cta/default/8180005/ae3c32ce-08d0-4162-b972-d35f30ded5c3.png)](https://cta-redirect.hubspot.com/cta/redirect/8180005/ae3c32ce-08d0-4162-b972-d35f30ded5c3)

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West Chester                                      Wilmington                            24 W Market Street                             112 S French Street  
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Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC, Headquartered at 80 State Street, Albany, NY 12207. Purshe Kaplan Sterling Investments and Veery Capital are not affiliated companies. Investments through PKS or Veery Capital are: NOT FDIC INSURED, NOT BANK GUARANTEED, MAY LOSE VALUE, INCLUDING LOSS OF PRINCIPAL, NOT INSURED BY ANY STATE OR FEDERAL AGENCY

##### [**ABOUT US**](https://veerycapital.com/financial-wealth-management/)

##### OUR SERVICES

[RETIREMENT PLAN SERVICES](https://veerycapital.com/retirement-plan-services/)

[INDIVIDUAL CLIENT SERVICES](https://veerycapital.com/wealth-management/)

##### [COMMUNITY & NEWS](https://blog.veerycapital.com/)

##### [CONTACT US](https://content.veerycapital.com/contact-us)

 

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